Russell Marketing

  Mastering the art of the product launch: 3 product launch examples plus our recommended process and templates for a successful product launch You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a product to a global audience has never been so manageable. Equally, competition has never been as fierce. To successfully launch your product online, you need a winning product launch marketing plan. For a successful launch, product marketers need to work with marketing communications experts so that the benefits of the new product are carefully positioned and then, the best online reach channels are selected to reach your audience. We'll show how you can use the RACE framework to review the different media options and build a funnel to maximize interest and sales in your new product. By using this type of strategic planning and following best practices for using digital channels, product marketers can avoid common product launch pit...

  For most companies, product and feature launches are always top of mind because of the potential to attract and retain more users. Product launch strategies aim for user adoption and brand growth. They are linear and focus on sharing a new product or feature with the entire user base via email campaigns, regular notifications, posts on platforms like Product Hunt, and general press. While this approach gets the product or feature in front of a large audience — and results in a short-term spike in growth — there's a lot of needless friction along the way. So much so that developing a sustainable growth strategy isn't likely to happen. Brian Balfour, Founder and CEO of Reforge, spoke at Recur conference and explained why this approach doesn't work (and  what you should do instead ). What is a product launch strategy? A product launch strategy is a planned effort to launch a new product in a market. The goal of most businesses is to launch somethin...